Question: (Paraphrasing) – Your new goji juice tastes different, what’s going on?
Answer: Dear Lori,
First, we changed our goji formula back in July 2006.
Second, We did not add vitamin C exactly. We added the Amazonian camu-camu fruit, which is one of the richest sources of natural vitamin C on the planet. Vitamin C (ascorbic acid) being an acid has a slight bitter or tart taste. That may be what you are describing. We also added an additional 10% of organic Goji juice to the new formula. This addition will also, slightly, change the flavor profile.
My fist priority when I formulate these juices is to provide the customer more than just another yummy tasting fruit juice (apple, orange, cranberry, etc….) 99.9% of customers buying ours or another companies goji juice wants it to do something, not just taste good. Our Goji with camu-camu is hands down the top goji juice out there.
I wish I could make the juice taste like honey and kick butt at the same time but flavor has to come (a very close) second over function.
You can always add the juice to a little apple, orange, or another juice, to make it taste how you would like.
I hope this sheds some light on what I am trying to do. There are a lot of juices that taste great and are just that. I feel we have the complete package.
Sincerely,
Marcus Ettinger DC, BSc.
