Goji Berry Supplementation May Prevent Macular Degeneration

June 27, 2011 by  
Filed under Goji (Lycium barbarum), In The News

Source: Optometry and Vision Science – Edited for accuracy by CAOH

Macular degeneration is a major cause of gradual, painless, central vision loss in the elderly. The average age at onset of visual loss is about 75 years. After the age of 50 years, the incidence steadily increases; over one-third of people in their ninth decade of life are affected. Researchers have implied that certain conditions may contribute to the disorder. Some of these are arteriosclerosis, oxidative damage, photic damage, inflammation, diet, vitamin and rare element deficiencies, and genetics.

Goji berries, also known as wolfberries, grow on an evergreen shrub found in temperate and subtropical regions in China and Mongolia. Goji berries marketed as from Tibet such as "Tibetan Goji berries" or "Himalayan Goji berries" are a misnomer.  The Himalayas nor Tibet are in subtropical regions (See Map).  They are in the nightshade (Solonaceae) family. Goji berries are usually found dried. They are shriveled red berries that look like red raisins. Goji berries have been used for 6,000 years by herbalists in China, Tibet and India to (1).  Goji is also used in Juice, Powder and Oils.

• protect the liver
• help eyesight
• improve sexual function and fertility
• strengthen the legs
• boost immune function
• improve circulation
• promote longevity

Goji berries are rich in antioxidants, particularly carotenoids such as beta-carotene and zeaxanthin. One of zeaxanthin’s key roles is to protect the retina of the eye by absorbing blue light and acting as an antioxidant. In fact, increased intake of foods containing zeathanthin may decrease the risk of developing age-related macular degeneration (AMD), the leading cause of vision loss and blindness in people over the age of 65.

Although it is purported that goji berry is beneficial to vision due to its high concentration of the antioxidant, zeaxanthin, no previous, high quality studies have found this result. Researchers decided to conduct a double-blind, randomized, placebo-controlled trial in healthy elderly subjects to determine the effects of goji berry on macular characteristics and plasma zeaxanthin and antioxidant capacity levels. The study included a total of 150 elderly adults between the ages of 65 and 70 years who were randomized to receive either 13.7 grams per day of a milk-based goji berry formulation or placebo for 90 days. The participants underwent ophthalmic examinations to assess pigmentation and soft drusen count in the macula (accumulations in the eye that are associated with macular degeneration) and a blood draw to measure plasma zeaxanthin level and total antioxidant capacity. The results revealed that those in the placebo group were found to have hypopigmentation and soft drusen accumulation in the macula, whereas those in the goji berry group remained stable. It was also found that both plasma zeaxanthin level and antioxidant capacity increased significantly in the goji berry group by 26% and 57%, respectively, but did not change in the placebo group. No participants reported any adverse reactions to the goji berry formulation. These findings suggest that goji berry supplementation increases plasma zeaxanthin and antioxidant levels as well as protects from hypopigmentation and soft drusen accumulation in the macula of elderly subjects. (2)

  1.  Goji berries are mentioned in Tibet Medicine texted, but they are not cultivated in any marketable quantity in those regions.  The climate is not conducive to grow Goji Lycium barbarum L. the climate of Tibet and the Himalayas is simply to dry!

  2.  Bucheli P, Vidal K, Shen L, et al. Goji berry effects on macular characteristics and plasma antioxidant levels. Optom Vis Sci. 2011;88(2):257-62.


Where Do You Grow Your Goji Berries?


Dr. Marcus Ettinger - Our "Goji Garden" Ningxia, China

Question: Hello, I was wondering where your goji berries are grown. Thank you for your time.

Answer: Teague,

Our USDA certified, organic goji berries are grown in our “Goji Garden” in Northwest China. In case the next questions are, “why not Tibet?” Never has a goji berry come from Tibet – too cold and dry to support goji berries. “But I heard some come from Mongolia and Tibet.” Sorry, but not true – it’s an urban myth.

What in particular were you looking for or wanted to hear from me. I’m just curious because I get that question a lot.

Please check out these pages from one of our trips. Page 1 , 2, 3, 4 and 5


Dr. Marcus Ettinger

Response Back: Thanks for your response,

Actually, I was looking for some goji berries that do not come from China (if they exist at all). I have read and seen a lot of reports about foods from China containing the USDA seal. Apparently, there is a lot of corruption in the system, a lot of foods with that seal are certified by 2nd or 3rd party inspectors that sometimes get paid off when the food is not organic. I’m not suggesting that this is the case with your berries. I am just saying that I am concerned.

I got a different brand of goji that is certified USDA and I swear I taste chemicals on them, while other people wrote reviews saying that this brand I bought caused intense nausea and diarrhea.

Thanks again.

My Response: Teague,

We use an FDA certified laboratory to have all of our berries tested. This is a mandatory process for us. Each batch that enters the country has to be tested for dyes, additives, lead, chemicals, fungus/mold, animal feces and artificial sugars. Our products are as clean as it gets.

Dr. Marcus Ettinger

TheraAloe Mixed with Goji Fusion Tastes Great

Hi Dr. E,

Could you tell me what the taste of TheraAloe is like.




TheraAloe and aloe in general tastes a little funky, but worth the effort. When mixed in juice (I like cranberry/Goji Fusion combo), it’s pretty good.


Dr. Marcus Ettinger

Good to know….

I’ll add it to my order.


Organic certification is the hallmark of quality!

An organic update from CAOH

One of the earmarks of a high quality supplement company is demonstrated by their Organic Certification.  In order to receive this certification, you go through a rigorous inspection process to ensure that the products you are offering meet all the guidelines. 

CAOH goes through this inspection process every year!  (We just did again!)  We want to make sure you know that we are making every effort to keep our quality and value ahead of the curve.

Whenever possible, buy organic!

Organic products form CAOH®

Important: Why is it important that products be certified organic?  First of all, it guarantees that you are getting a product that is free of additives, chemicals and preservatives.  Secondly, because buying certified organic ensures that you are actually getting the real item.  Buying certified organic ensures that you are buying the real thing at its best!

Here is a list of our organic products:

Goji Fusion® – Goji Juice w/ Camu Camu
From Our Perfect oji Garden™
32 oz – Lycium barbarum L.
Amazonian Camu Camu
USDA Certified Organic!
Absolute Goji™ 100% Pure Goji Juice
100% Pure Goji Juice
Certified Organic
17 oz – Lycium barbarum L.
Organic Goji Berries
Hand Picked and Sun Dried
16 oz Bags 500mg
No Sales Tax!
Absolute Goji™ 100% Pure Goji Juice
100% Pure Goji Juice
Certified Organic
17 oz – Lycium barbarum L.
Mangosteen Elixir®
Certified Organic Mangosteen
32 oz – 100% Pure
Mangosteen and Fruit Juices
Absolute Mangosteen™
100% Pure Mangosteen Juice
Certified Organic and Kosher
17 oz – Garcinia mangostana L.
Certified Organic Acai
32 oz Superfruit Therapy Drink
The absolute finest available!
Absolute Acai Powder™
Fresh New Batch
Absolute Acai Powder™
Freeze Dried Acai Powder
100% Pure – 120 Grams – 4 oz
100% USDA Organic and Kosher
Absolute Acai Capsules™
100 – 500mg Vegetable Capsules
Made from organic freeze dried Acai.
Maqui Max™
Certified Organic Maqui Juice Blend
32 oz – 100% Pure Juice
Maqui + Fruit and Berry Juices
Almost Nude Noni Juice™
Certified Organic Noni and Kosher
Certified Tahitian Noni
32 oz Bottles
98% Pure Noni Juice
Totally Nude Noni Juice™
Organic Tahitian Noni Juice
Certified 100% Pure Organic Noni
32 oz Bottles
High Molecular Weight Polysaccharide
Organic Aloe Vera Juice
with Red Grape Seed Extract
Sea Buckthorn Oil
Certified Organic – 100% Pure
2 oz Bottle (60 ml)
100% Tahitian Organic Tamanu Oil
USDA Certified Organic
Natural Skin and Wound Care
2oz Bottle
Oregano Oil (2 oz)
Pure and Organic
Natural Carvacrol equals 69
No Additives!
Flax Seed Oil – High Lignan Flax
High Lignan Flax Oil
1000 mg – 120 Softgels
Certified Organic & Non-GMO

Goji Overview and The Tibetan Goji & Himalayan Goji Myth!

Goji Overview and The Tibetan-Himalayan Myth!

Goji berry product overview from California Academy of Health® CAOH® – discussing organic Goji Juice (Goji Fusion® and Absolute Goji®), Goji Berries and Goji Berry Powder. Also discussed is the Tibetan Goji and Himalayan Goji myth!

California Academy of Health proudly offers four extremely high quality açai products, our Goji Fusion™ juice and Absolute Goji Juice™, Absolute Goji Powder™ and our sun dried Goji Berries. All of these products are 100% certified organic and ethically harvested. In fact they are independently verified organic. We even have goji juice in our Mangosteen Elixir™ and our Liquid Power Multi-V™.

California Academy of Health, Inc.

Ultra Supreme Greens – Food or Without Food?

Q: Dr. Ettinger,

I had a question regarding the Ultra Supreme Greens. I got the product because it said to take in morning preferably, so i got the capsules and it says 3, 3x per day… I have only been taking 3 in the morning… having breakfast, then doing juices (Anti-Aging, Acai Max, Goji Fusion) … I have other things (herbs) to take during the day. Should I be taking 9 capsules in the morning on an empty stomach?


A: Michelle,

Take the Ultra Supreme Greens w/food for better absorption. You can divide it-up or take them all at one time – both ways are fine but take at least 6. You can also use them to calm the stomach down, as an antacid if the need ever arises.

Sounds like you have a great program going!


Marcus Ettinger BSc, DC

Is it okay to mix Goji, Acai and Multi-Vitamins?

Q: Dr. Ettinger

I have been mixing your Liquid Power Multi V with your Goji Fusion – at a ratio of 1:2 respectively.  Is it OK to mix these and take them together?  If so, could I also add in liquid Acai Max?  Would it be OK to mix the three items?


Robert Griffin

A: Robert,

Yes, it is perfectly okay. Enjoy!


Marcus Ettinger BSc, DC

Later the same day: P.S. I definitely sense there’s something about your products (the one’s I’ve tried) which sets them apart from other similar products. Whatever you’re doing, keep doing it. Please don’t fall into the trap of compromising to make more money. So many companies turn greedy and ruin themselves in the long run that it’s become an epidemic. Keep up the great quality!

Take care


California Academy of Health Catalog

Full product catolog for California Academy of Health (CAOH).

Berries the Superfruit; Learn How Small Amounts in Your Diet Can Have a Huge Impact on Your Health


Berries – the “Superfruit”

Who could have imagined?

While mom always recommended getting those extra servings of fruits and vegetables, she probably wasn’t aware of all the health benefits packed into those nutrient-dense pieces of produce. She might likewise be stunned at the impact delivered by the smallest of fruits—berries. With rich nutritional value, berries can be found in a range of dietary supplements, functional foods and beverages, and even cosmeceutical products.

Among their health benefits:

Antioxidant Effects: reduce brain aging, enhance memory and reduce oxidative stress

Cardiovascular Protection: enhance the strength of the blood vessels, prevent oxidation of low-density lipoprotein (LDL) cholesterol, reduce plaque formation and increase plasma’s antioxidant capacity

Eye Health: prevent the onset of cataracts via reduced oxidation, increase blood flow and blood vessel strength and regenerate rodopsin

Anti-Diabetic Effects: reduce diabetic angiopathy and improve starch digestion

Antiviral/Antimicrobial Properties: reduce the onset of colds, protect against infections from microbes such as Helicobacter pylori and those causing urinary tract infection (UTI)

Although the exact active ingredients responsible for all these health benefits in berries have yet to be fully determined, it has been speculated that anthocyanins are the key class of compounds acting singly or synergistically. These are present as glucoside monomers, responsible for the intense red and purple colors noted with berries, or combined (proanthocyanins), which are colorless and serve as copigments. Anthocyanins react with atmospheric oxygen or light, which can polymerize the compounds, losing their color and causing fruit to brown.

Botanically, berries are fruits, meaning they originate from mature ovaries of flowers that have been pollinated. Specifically, berries originate from single flowers with one superior ovary with one or more seeds that entirely ripens to an edible pericarp. A berry then can be described as a fleshy/pulpy fruit of specific origin with embedded seeds that remain undischarged (indehiscent). Berries have been used as drug preparations in Europe for treating various inflammatory and circulatory conditions associated with vascular health, specifically for treating venous inflammation (edemas and tiredness of lower limbs), treating capillary fragility of skin and soft tissue (gum and nose bleeding) and treating acute attack of piles and circulatory disorders of the retina. ………… Click here to read more!

Don’t forget about our two newest products!

Power Multi-V Vegi Capsules™:

This product is comparable to our Liquid V Power Multi Vitamin, but in a conveniently portable capsule form. It doesn’t need refrigeration, and the capsules are so easy to take along when traveling. Not only do you get your vitamins and minerals, it includes all the following great greens: spirulina, barley grass, chlorella, wheat grass, alfalfa juice concentrate, and green tea extract. For a full list of its ingredients see the Nutrition Facts on our website.

Absolute Goji Powder™:

A wonderfully easy way to get your Goji. This powder is easy to mix into a shake, smoothie or yogurt and can also be sprinkled on foods such as cereal and oatmeal. Travelers also find the powder form more convenient than juice. Priced affordably at just $24.99 for a 30-40 day supply.

Did you know. . . Aside from the many traditional and therapeutic uses of goji which we have listed on our website, we have also found that goji has been used to reduce sugar cravings! This can be useful to people with hypoglycemia and for hyperactive children.

We like adding the Absolute Goji Powder™ and Absolute Acai Powder™ to our cereal in the morning. And we even sprinkle it on our dogs’ dinners every night. They really love it – really!!!. In fact once a week we put a little Liquid V Power™ and Naked Noni Juice™ on their food too! They eat better than we do!!

Also coming next week Absolute Acai Capsules™ this is a great product and a super convenient way to get your Acai at work or traveling. Click here to read more!

Aerobic exercise stimulates release of appetite suppressing hormone. Vigorous aerobic exercise suppresses appetite by triggering the release of the appetite suppressing hormone peptide YY and lowering levels of the appetite stimulating hormone ghrelin, suggested in a recent study results.

David J. Stensel and colleagues from Britain’s Loughborough University and Sheffield Hallam University enrolled 11 male university students for their study of the effect of exercise on appetite and the appetite-regulating hormones peptide YY and ghrelin. Each participant was required to take part in three eight-hour sessions: one in which they ran for 60 minutes on a treadmill, and then rested for seven hours; another in which they did 90 minutes of weight lifting, and then rested for six hours and 30 minutes; and a third session during which the participants did no exercise.

Results showed that ghrelin levels dropped and peptide YY levels increased during the aerobic exercise session on the treadmill. Whilst ghrelin levels dropped but peptide YY levels did not change significantly during the weight-lifting session (resistance exercise). The participants also filled out hunger questionnaires after each exercise session. Results of the questionnaires showed that both aerobic and resistance exercise suppressed hunger, but aerobic exercise produced a greater suppression of hunger. However, appetite suppression was only short-lived – lasting for approximately two hours, including the time spent exercising.

“The finding that hunger is suppressed during and immediately after vigorous treadmill running is consistent with previous studies indicating that strenuous aerobic exercise transiently suppresses appetite,” Dr Stensel said in a news release. “The findings suggest a similar, although slightly attenuated response, for weight lifting exercise.”

Broom DR, Batterham RL, King JA, Stensel DJ. The influence of resistance and aerobic exercise on hunger, circulating levels of acylated ghrelin and peptide YY in healthy males. Am J Physiol Regul Integr Comp Physiol. Published online November 5th 2008. doi: 10.1152/ajpregu.90706.2008

News release: Exercise Suppresses Appetite by Affecting Appetite Hormones. American Physiological Society. December 11th 2008.

The point here is that exercise gets the body going. Not everyone can exercise vigorously 60 minutes a day but we all can take a 30 minute walk and get outside for a little bit. This does wonders for our well being, let alone our waist lines.

How can you get the supplements you need and still save money?

Like most people, you are probably looking for ways to cut costs. Here are some tips to save money on your orders from California Academy of Health:

Order in volume. Many of our products have graduated pricing, and you can save money by ordering more at once.

For example: A single bottle of Almost Naked Noni is $24.99, but is only $18.74 per 32 oz bottle if you order 12 at once. A single package of Absolute Acai is $39.99 per package, but if you order 4 at once the price is only $29.99 each. Order at least $75 worth so you can take advantage of free shipping, and don’t forget that you can choose a 10% discount instead!

If you use some products regularly, join our Replenishment Club. Replenishment Club orders over $150 get 15% off and free shipping in the continental US. For example, 3 Goji Fusion and 3 Liquid Power at regular price is $209.82. Set this up on the Replenishment Club and it is only $178.35.

Team up with friends and relatives and order wholesale. If you meet the minimum order volume for wholesale pricing you can buy wholesale even if you are not a reseller. Call us for details or look at the “wholesale” link on the website.

Always check the coupons page online or call us to find out if we are running a sale or special. Please check our website for further details, and don’t hesitate to give us a call at (800) 643-7188 between 9-5 Pacific Time if you have any questions.

There is a greens solution!

Important Information:

“The alarming fact is that foods (fruits, vegetables and grains), now being raised on millions of acres of land that no longer contains enough of certain minerals, are starving us – no matter how much we eat. No man of today can eat enough fruits and vegetables to supply his system with the minerals he requires for perfect health because his stomach isn’t big enough to hold them.”

“The truth is that our foods vary enormously in value, and some of them aren’t worth eating as food … Our physical well-being is more directly dependent upon the minerals we take into our system than upon calories or vitamins or upon the precise proportions of starch, protein or carbohydrates we consume.”

U.S. Senate Document No. 264 (1936).

The Solution:

Ultra Supreme Greens™:

An organically grown synergistic whole-food formulation, combining fruits, vegetables, sea vegetables, grains, grasses, herbs, and potent antioxidants. CAOH® Ultra Supreme Greens™ unique combination of ingredients will help to balance your body’s pH level, while adding a naturally balanced ratio of proteins, minerals, and vitamins. Everything your body needs for all of its cells to function properly.

Receiving the proper amount of vitamins and minerals is not as easy as it used to be. Plants absorb many different ingredients from the soil, yet farmers reintroduce only a few of these when replanting, resulting in the average diet being nutrient deficient. Ultra Supreme Greens™ helps counter this deficiency with each serving equal to the nutritional value of 2 lbs. of fresh vegetables – that’s 3 to 5 servings of vegetables .

Cell regeneration is vital to our bodies. It takes skin 30 days to regenerate and bodies take up to 120 days. Without the necessary vitamins, minerals, and nutrients our bodies fall into a degenerative state, also known as aging. Ultra Supreme Greens™ introduces the necessary amino acids, minerals, proteins, and vitamins to revitalize proper cell regeneration.

Sickness and disease occurs when the pH level of the cell and human body becomes acidic when the cell is normally alkaline. In an acidic environment disease producing levels are at their highest points. Ultra Supreme Greens™ will naturally alkaline your body to help combat against such disease and sickness, leaving you healthy and feeling young.

The Ultra Supreme Greens, taken in combination with our Liquid Power™, make an unbeatable nutrition team.

Not just another Mangosteen!

It couldn’t be easier to find Mangosteen juice these days. What sets us apart? For one thing, California Academy of Health is one of the only two sources of Certified Organic Mangosteen juice available on the market today in the United States. When you are considering buying Mangosteen, take a hard look to see if the juice you are considering is Certified Organic. Our juice is just that!

Our Mangosteen Elixir® is a wonderful blend of Mangosteen, Goji, Noni, and other juices that are dynamic and beneficial in their own right. In addition, we provide Absolute Mangosteen™, which is just 100% Organic Mangosteen. And what is even cooler is that Absolute Mangosteen™ is on sale right now for only $16.99 per bottle.

What Benefits may I see from Mangosteen?

  • Supports Healthy Weight Loss

  • Supports Health Cholesterol Levels

  • Supports Healthy Joints and Skin

  • Supports a Healthy Gastrointestinal Tract

  • Supports Healthy Connective Tissue

  • Supports Healthy Cognitive Function

  • Supports a Healthy Cardiovascular System

  • Supports a Healthy Immune System

“My own personal research has revealed that Mangosteen is being widely used by health practitioners worldwide for a variety of body ailments such as eczema, psoriasis, diabetes, weight loss, nerve pain, infections, arthritis, anxiety, depression, dementia, cancer and many others.” (Dr. E)

Click here for more information: Absolute Mangosteen™ and Mangosteen Elixir

Contact Us

As always, we at California Academy of Health strive to offer you the best products and customer service available. If you have a question, comment, or testimonial please share it with us. Please send your e-mail to info@caoh.com or askthedoctor@caoh.com. You can order our products online at www.caoh.org or give us a call at 800-643-7188.

Notice: Please let us know if you would like for us to stop sending you email. Just unsubscribe using the link below and this will automatically add you to our unsubscribe list – which will stop you from receiveing future newsletters.


California Academy of Health, Inc. 31805 Highway 79 South # 553 Temecula, California 92592 Phone: 800-643-7188 Fax: 800-987-0062 Email: info@caoh.com


+1 for CAOH Goji, -1 for Freelife Goji

Dr. Marcus Ettinger,

I am being contacted by an attorney who works for a law firm, that is bringing a class action lawsuit against the biggest crooks besides our politicians. MLM Freelife finally has been exposed. My wife and I love your Goji Fusion. She gets energy and I the same and calms our hunger. I read on the lawsuits that your name came up, the CEO of freelife was stuttering about “Raw” , and Dr. Earl Mindell, (not a doctor at all) he bought his bogus degree, even the girl who made 2.4 million, Dr. Sandy who finally admitted that their juice was heated and it was not raw juice, and it was not 100% goji, she should go to jail, and they should attach all of her assets. Thank God this criminals have been exposed… S.G. Hermitage, PA

Next Page »