Dr. Ettinger and I just returned from Las Vegas, NV where we attended the NNFA conference. I really find these conferences interesting with all the new products and ideas – it’s just a neat thing to go see. The one thing that really caught my attention was the amount of new Goji, Mangosteen and Acai products that are being sold. We have been selling Noni now for seven years, Goji for four years, Mangosteen for three, and Acai almost two. I have to say some of the new products are not what one would expect; especially some of the, so called, “pure” Goji Juices that are being displayed. A little known fact is that raw goji juice pretty much looks like fresh carrot juice. To some this may seem odd because the dried goji berries are reddish orange in color. What we found were thick, cooked, dark brown liquids, not cold pressed pure juice.
One particular company claims to be the first pure 100% goji, with absolutely nothing else added. First of all, the juice is a thick dark brown syrup. Secondly, it smells like a liquid mix of honey, caramel and molasses. Third, it tastes terrible. So again, knowing what 100% pure goji juice looks and tastes like, there is just no possible way what we saw and tasted is 100% cold pressed, flash pasteurized goji juice. My guess is that it is a 100% lifeless cooked down version.
One of the main reasons we have always blended our juices is because, through SYNERGY, we can achieve better product stabilization without adding preservatives and chemicals. Juices just don’t do well by themselves, storage-wise. But when a juice is properly blended (Proprietary Process) with other juices and berries, we can achieve a natural stabilization. Then we flash-pasteurize the liquid and bottle it without harming the beneficial properties, Mother Nature gave the fruit. Some may say that this is too simple, but that it is our little trick and believe me; it took us some trial and error to get it right.
There will be more to come on this topic and few new product surprises are coming as well !
Thanks,
Kelly
